Real Experience
I work with people on all the functional aspects of their business to achieve results/tangible outcomes.
I bring my own experiences and success, from commercial and education spaces, of Finance, Sales, Marketing, People and Strategy.
Marketing
- Understand the macro environment
- Review and revise current Segmentation, Targeting and Position
- Review and revise digital assets (www & social)
- Refresh brand profile
- Utilisation of traditional media
- Integrated Marketing Communications/Campaigns
- Efficiency of spend
- 4P review (Product, Price, Place & Promotion)
- Marketing accountability (inside/outsource)
- Understand current customer opinion
Strategy
- Review, revise or create 12-18 month and 1-3 year plan
- How does work come in and flow out
- Operating procedures
- Balanced scorecard
- Goal setting
Commercial Finance
- Map the ‘Rhythm’/momentum of the business
- Establish Budget and Forecast process
- Standard agenda and reporting for monthly owner/directors meeting
- Review Pricing vs. competitor landscape
- Gaining clarity on the value of the value proposition
- Margin analysis and GP sweet spot
- Discount policy
- Terms of trade
- OPEX analysis and ongoing control
- Pay & Efficiency of staff
- Value placed on time
- Supplier arrangements
- Inventory management
- Ongoing pricing and promotion
- Return on investment
Interpersonal/Holistic
- Focusing on personal goals
- Shaping bucket lists
- Addressing self limiting beliefs
- Being an authentic ‘business partner’
- A ‘shoulder to cry on’
- Bringing reality and pragmatism amidst emotion and frustration
Sales
- Map the selling process
- Define accountability for sales
- Sales targeting
- Training and development
- Creating selling stories
- Consultative selling process
- CRM – engagement and follow up
- Engaging Customer
- Negotiation
People
- Internal surveys and overview
- Recruitment (the whole thing ad to offer)
- Morale and productivity
- Accountability and control
- Performance management
- Restructure
- Ongoing engagement
Industry sectors I’ve Partnered with
TRADES
View Case Study
Manufacturing
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FMCG
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COMMERCIAL
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Industry sectors I’ve Partnered with
EDUCATION
I.T
View Case Study
HOSPITALITY
View Case Study
MANUFACTURING
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CONSTRUCTION
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RETAIL
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IMPORT / EXPORT
View Case Study
PROFESSIONAL
View Case Study
Education & Experience
Experience
- International exposure to the dynamic FMCG industry
- Success in both supplier & retailer environments
- Extensive Sales, Marketing & Operational experience
- 25 years working for Multinational/Local NZ brands
Education
MBA (School of Management at the Unversirty of Bradford, UK).
The Exec program is in the globally ranked Top 50
Check out my LinkedIn Profile
Highlights of Achievements
- Reshaping the margin model that lead to a three fold increase in income (hourly rate to hourly rate + commission + retainer)
- Creating selling story that realized a listing within Countdown
- Transitioning a business from purely B2B to have a B2C offer
- Evolving business to have an e-commerce offer
- Turning loss making business to realize six figure profit in 1 year
- Marketing and process overhaul to achieve 2 years of double digit growth
- Sales story evolution to achieve distribution in Coles and Woolworths (AU)
- Preparing a business for sale and subsequent new opportunity for owner
- Proposed business sale became a partner arrangement that created new longevity for existing owner
- Dealing with numerous ‘problem children’ (employees) such that owner had new lease of life within the business
- Developing owner self belief such that it supported new levels of growth within the business
- Introducing processes, reporting and control that lead to a step change in financial strength
- Guiding a variety of businesses through COVID focusing on Financial health, People, Health & Well Being and Business Continuity
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